There has been been a dramatic change in Marketing in the past few years and, if you aren’t doing it the right way, your business could be losing a lot of money. Do you know what you might be missing right now? Content Marketing for Businesses.
Content is and will always be king. Competition may be tough when it comes to getting your content stand out in a sea of mediocrity but, trust us, all your efforts will be well worth it.
Want to know why? Below are compelling reasons why your business needs to start (or continue) investing in content right now.
1. Gain readers’ trust
Gary Vaynerchuk, an American serial entrepreneur, suggests that businesses should work on giving to their audience first before selling something. You obviously will get turned off when a salesman suddenly knocks on your front door and sells you their goods without first introducing who they are or what their company is all about.
2. Become an authoritative voice
No one wants to buy from an unknown company with a shady reputation. If you really want to get customers coming to you for your goods and services, you need to start becoming an authority figure in your chosen niche – and the rest will just follow through with lesser effort.
3. Gives your brand personality
No one wants to interact with businesses that act and feel like a robot. Proper content production for businesses helps create a personality and voice for your brand that can be easily remembered.
4. 70% of Internet users ignore ads
Millennials are a very difficult group to please and if there is one thing you should keep in mind when it comes to selling something to them, it’s that they do not respond to ads. Why would you spend a bulk of your marketing budget on something that gets unnoticed anyway?
5. 81% of shoppers do research online before purchasing
It is also important to take note that many shoppers nowadays turn to articles and reviews to learn more about a product or service before making their purchase. Getting more of your content online helps increase awareness of your brand and will make you easier to remember.
6. Learn more about your target market
Running an online business is no longer just about you and your company. If you want to be successful at promoting yourself, you need to get to know your target market more. What do they want? What are they interested in? Content production for businesses and analysis will help you understand your audience more.
7. Promotes inbound marketing
Many businesses today have websites to help promote themselves but it becomes useless when no one visits it or knows about it. Running a blog will help direct more traffic to your website, increases leads, and invites potential customers.
8. Encourage ‘word of mouth’
A highly shareable and relatable content does not need a lot of marketing effort on your end, mostly because your readers will be the ones to do the legwork for you. That’s a free advertisement for you!
9. Get targeted leads
Speaking of customers, you would want to make sure that your online efforts are not put to waste by targeting everyone. It is useless to entice a 50-year-old woman to a website that sells bodybuilding supplements. A well-planned content strategy will help you reach out to your target market and bring them to your website so you get a higher chance of turning them into paying customers.
10. Higher lead conversion
The ultimate goal for any business trying to capture leads is to turn them into buyers. The moment they become aware of your company, they will immediately start to explore your website and increase the likelihood of them purchasing something, especially if you send specific offers that appeal to them.
11. It is more effective than traditional media
Comparing it with TV ads, magazines, radios, and newspapers, using your website and social media will eventually end you spending less to reach in order to reach a bigger audience. Did you know that $3 can already put your brand in front of more than 1,000 people via social media?
12. Use your content for other marketing campaigns
The best thing about creating content is that you can reuse and repurpose it to suit all types of audiences. Your blog is great for people who love to read and you can turn your articles into videos and photos for visually-driven people.
13. Focus on income-generating efforts
Content comes in all forms and you can use it to analyze your audience. Read through reports on which ones get to read and which ones do poorly. You might even get an idea of what product or service to generate next based on these data.
14. A cost-effective way of growing your business
Want to grow your business globally but in a sustainable and cost-effective manner? Do it online – and employ the right content marketing strategy to lock in those leads and generate more business.
15. You may be running behind
A lot of small businesses have already started their inbound marketing strategies not only because it is cheap but also because it works. If you aren’t doing yours right now, you could be left behind.
Traditional marketing is so last decade. If you want to bring it to the next level, might as well embrace the idea of content marketing for businesses.
Based in Orange County, California, Maxeemize works with clients across the United States. We are a one-stop digital marketing agency that provides a full range of marketing services for businesses, including Web Design, SEO, Content Marketing, Social Media Management, Branding, PPC, Marketing Strategy and more to businesses of all sizes that are looking to promote and expand their products or services online.
At Maxeemize, we ensure that your content marketing investments are maximized for the best ROI. We have the expertise, knowledge, experience, as well as creativity, to deliver customized online marketing solutions that produce results for your business! Contact Us for a free content marketing consultation.