The About Us page on a website is more than just a platform for a company to brag about their mission, who they are, and what they do. Your business or practice has the opportunity to highlight its trustworthiness and transparency, to help potential customers gain familiarity with you and your brand.
A thoughtful About Us page can be a powerful marketing tool which would help potential customers learn about the unique characteristics that make your company stand out from the competition. In this article, Maxeemize shares their tips on writing an About Us page that people will want to read.
As a business owner, your About Us page must reflect the business brand and the people who make the products or services special. The goal is to tell potential customers why they should emotionally invest in your company. Since the page can bring heavy foot traffic to the website, it needs to be reader-friendly and represent your business. A great way to get ideas on a killer About Us page is to look at other companies and determine what components you like. The About Us page on Maxeemize can be a great place to start your research!
What is an About Us page?
It provides an insight to potential customers about the brand and the people behind it. It can include:
- A story about how the company starte
- The unique characteristics of you and your brand
- The key people in the company
- The brand values and beliefs
- Why customers should choose you over another brand
It can be an excellent way to build brand loyalty; customers will gravitate towards companies that believe in the same values or beliefs as them.
The Importance of an About Us Page
A proper introduction to new customers
Potential customers are curious to learn about new brands, products, and stories! This is the perfect place to capture the curiosity of new and potential customers.
Sells the business brand image
The page is an introduction to the business, so you can solidify the brand image and how people perceive it. The brand image can sell the intangible characteristics of your company, such as its feel and vibe.
Highlight the brand’s uniqueness
Is there another brand just like yours? No! Use the About Us page to emphasize what sets you apart from the competition. Some companies choose to share emotional stories of hardships or successes in their journey, and customers are attracted to the company’s story. The About Us page provides a glimpse into the heart and soul of a company’s product or service.
5 Tips to Write an Eye-Catching About Us Page
Keep it short and tell a story
It should be brief and to the point. The website visitors want to learn about you, the company, the mission, and why they should care about your company without lots of text. Therefore, you should include only the key information about your company.
Show the company’s faces
Images or videos can be a great way to break up the text on the About Us page and make it visually exciting for the visitor. Pictures of the management team, employees, products, or office space allow customers to gain familiarity with the faces behind the company. To showcase your personality, include a short video-clip welcoming visitors to the website! A video engages the audience’s attention and allows you to personalize your message.
Write in first-person
Using the first-person point of view is crucial because it makes the About Us page more personal and approachable. It can be the platform for business owners to share their struggles and triumphs through building a brand. The goal is to make potential customers want to read your company’s story and tell your brand story in your voice.
Show behind the scenes
Customers want to know what goes on in a business or practice, so they embrace their curiosity and share what happens in producing goods or services. Some companies use sustainable materials, pay fair wages, or give back to their community. Show off the inner workings of your company! A few photos or short video clips give curious visitors a look into the brand’s logistics.
Include a call to action
After a customer reads your About Us page, what do you want them to do? Should the customer engage with your other pages, purchase your product, or book a service? Write a call to action that sends them to the pages where they can buy your products or book a service. This should be at the bottom of the About Us page because they are still engaged with the content. Remember to include a contact form if they want a consultation or have questions.
The About Us page on a website familiarizes customers with the brand. Customers are more inclined to choose your business if they can trust your brand and its values. It doesn’t have to be hard work to create an About Us page, and the experts at Maxeemize can help you make an About Us page and website design that captures your brand image.
At Maxeemize, we ensure the feel of your website design tells the story of your business image to potential customers. We have the creativity and experience to deliver unique and customizable websites that produce the best results for your online business! Contact us for a free website design consultation.