Does Your Business Website Need to Get Revamped?
Is your current business website up for revision?
We are now in the last quarter of 2018, with the new year coming in a couple of months. Now is probably the best time to start thinking about your next online marketing strategy update.
If a business website modification had recently come to your mind, this blog post from our digital marketing team at Maxeemize might help. In this article, our team has created a list of reasons why you should think about revamping your current website.
1. Your Website Does Not Match Your Latest Branding
Your current business website certainly needs an overhaul if your company has recently rebranded. Your site or your online shop should be aligned and reflect your business’s latest brand identity.
This can also help you showcase any new products or services once you re-launch your new website.
2. Your Website is Outdated
The style and feel in any design field changes every few years. If your current website still looks the same from when you last updated it several years ago, and if it still has Flash images and loaded with colorful sloppy graphics, then you are way behind the game.
3. Your Website is Not Completely Safe
Restructuring your website does not only involve changes in its function and appearance, it also updates your site’s security and decreases its susceptibility to threats. If your site was created a few years ago and you haven’t taken any measures to update its security, then you are simply putting your business and your customers in danger for hacking and malware attacks.
4. Your Website is Not Mobile Friendly
Nowadays, great websites need to supplement mobile interfaces as a growing number of internet users prefer to use their mobile phones or their tablets over desktops and laptops. At Maxeemize, we ensure that your website is fully optimized for mobile functionality to avoid the risk of losing potential clients.
5. Your Website Runs Slow
Some features of your current, outdated site may be the reason why your pages are slow to load. It should only take about a couple of seconds for a site to fully open when an online user clicks on the page. According to a recent marketing research, a little more than 50% of online users are not willing to wait for more than two seconds for a site to open.
6. Your Website Has Poor UX
A website that is too confusing or a site that has various functions that are not working can surely turn visitors off. Your visitors should be able to find their way around your site with ease, without any useless navigation.
7. Your Current Site Has Minimum Flexibility Features
Depending on your site’s management system, you could be limited to certain number of basic features that outdated websites will not have. A revamp can add extra features that you might need to better manage your content, like being able to update your layout regularly or being able to easily add blog posts using WordPress.
8. Your Current Website is Not Helping with Lead Conversions
The main reason why you have a business website is to generate revenue from it. Your site is an instrument that should be helping you make some cash. But if it isn’t converting visitors to leads or sales, or if you are not getting enough visitors, then your present website design might be the reason. You need to implement a new design that would complement your current goals, and maybe think about changing your CTAs (call-to-action) in every page.
At Maxeemize, we ensure that your business website remodeling investments are maximized for better ROI. We have the expertise, knowledge, experience, as well as creativity, to deliver unique solutions that produce better results for your digital marketing strategy! Contact Us for a free consultation.
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