It’s no secret that your business development success relies on your ability to overshadow your competitors and take over the top spot in your industry’s digital marketing search space.
In order to dominate your industry and be the defacto go-to place, there is a list of things that you must get done that ranges from providing your clients the right content and learning more about them, to analyzing your strategic level with the assistance of a one-stop digital marketing agency, like Maxeemize, that offers customized business growth stacks for every small to the medium-sized business.
In-depth research about online competitors is one of the key steps that will help businesses boost their digital marketing strategies. Preferably, this would be done during the early stages of their online campaign.
Below are some of the key points that can help you get a better understanding of what your competitors are doing to enhance their online prominence and growth. Whether you are just about to start your digital marketing campaign, or you have been running a campaign and just now beginning to look into other businesses ’ online presence, these tips will help give you a better insight to run a more efficient online marketing strategy.
Utilize Competitor Research Tools
There are a number of tools you can use to get valuable information about your competitors’ online presence. These tools evaluate your competitor’s site, compare their ranking to yours, and even provide you with critical data that is related to SEO, paid search, and social traffic.
An example of an ideal tool for competitor research is SEMrush. This tool can help you analyze your competition’s organing search ranking history and the search phrases and keywords they rank for, organic click counts, average spending cost, and much more.
Get to Know Who Your SEO Competitors Are
There are other competitors whose websites rank organically for the same primary keywords or search phrases that relate to your business.
In most situations, your competitors and SEO (Search Engine Optimization) rivals do not line up and cross industries. For instance, let’s say there is a fencing academy that wants to rank high on search engines and draw more people who are interested in a new sport and learning how to use swords.
When people do a Google search for “fencing orange county”, every search result on page one is probably for fencing contractors. Though these two trades are completely different from one another, the fence-constructing websites are the SEO competitors for the fencing academy.
With the help of our SEO team at Maxeemize, you will need to gather a list of main search phrases and keywords that relates to your company, goods, and services. Then determine who is ranking for the following keywords/keyphrases. If a search result ranks for various phrases, then think of this as your key competitor.
Check Their Blog Regularly
Blogging is still one of the most important aspects of an online marketing campaign. You have to keep in mind that blogging is more than just a tool that enhances your site’s SEO. Great blog content allows you to foster and convert clients, create brand awareness, separate you from your competitors, and continue to secure loyal customers.
You need to check if your competition’s blog is boring and packed with keywords, or if it concentrates on trending industry subjects that strive to answer people’s questions. Learn about what they are doing well in their blogging tactic, and make a list of opportunities in their weaknesses. Once you start to become the voice of your industry, your reputation and your visibility will continue to escalate.
Study Their Backlinks
After you have identified your main SEO competitors, you will need to analyze their backlink portfolio. Backlinks are essential because if they are healthy, they can help improve your site’s domain weight. But search engines can label the links as spam if they are weak, which can penalize and drop your site’s ranking.
A solid backlink should:
- Come from a website that has a high domain authority
- Be trusted
- Have a follow tag
- Have relevant information that’s related to its landing page
Analyze Your Competitor’s Social Media Presence
Identifying who your social media competitors are vital to achieving your development goals through a well-planned online marketing strategy. Developing an active social media presence is beneficial because of the following reasons:
- It allows you to reach targeted audiences easier
- It gives opportunities for your followers to market you by sharing and liking your content
- It directs online movement to your product pages and blog
- It enables you to endorse your brand’s voice and character
- It can provide useful social signals to your website to boost SEO
There are various growth hacking tactics that can be done using various social media platforms. They range from conversational approaches with groups to compound tactics that involve multiple characters engaging through programmed software.
You should consider using tools like Hootsuite if you want to start discovering how your competitors present themselves on Facebook, Twitter, Google My Business, and Instagram. This tool allows you to see how often they post material and how they interact with their followers. Hootsuite also allows you to manage your own social media accounts.
You should keep an eye out for the content that followers like and share the most, the hours when people engage the most, and when your customers are less active. Once you obtain this information, you can start planning your content, targeting your specific audiences, and properly scheduling your posts based on what works best for your competitors.
You will then need to assess your own social media campaign after several months of data collection in order to make crucial adjustments.
Based in Orange County, California, Maxeemize works with clients across the United States. We are a one-stop digital marketing agency that provides a full range of marketing services for businesses, including Web Design, SEO, Content Marketing, Social Media Management, Branding, PPC, Marketing Strategy and more to businesses of all sizes that are looking to promote and expand their products or services online.
At Maxeemize, we ensure that your digital marketing investments are maximized for the best ROI. We have the expertise, knowledge, experience, as well as creativity, to deliver unique solutions that produce better rankings for your online marketing campaign! Contact Us for a free online marketing consultation.