TCBY at the Azalea Square in Summerville, SC is the go-to place for frozen yoghurt treats. With increasing sales, but limited in-house resources, they were facing a daunting challenge–how to manage their social media to stay relevant in a market driven by the Internet? The TCBY franchise owners knew they needed to get out ahead of this challenge in order to capture their target audience and drive growth.
Social media marketing has a 100% higher lead-to-close rate than any other outbound marketing and that 84% of online marketers use social media to promote business or services. Regardless of the type of business, utilizing social media as a marketing tool can help you grow your brand and boost your profit.