Over time we have been approached by e-commerce store owners asking for help with their digital marketing campaigns. Most often they have expressed interest in spending their time and money on advertising or content marketing. But often times, we discover that their existing stores are nowhere near ready for generating the kind of sale they hope to generate.
We want to ensure that our clients’ e-commerce stores are fully prepared to offer the absolute best experience for their online visitors before they even think about spending money and precious time towards generating online traffic.
In this blog post, we like to provide a few important tips for e-commerce rookies and store owners on what they ought to do before they start investing in SEO, social media marketing, e-mail marketing, and other online marketing solutions.
Below are five simple starting investment tips for e-commerce store owners to help boost their performance on SEO, conversions, and more.
Get Rid of Your Poor Product Descriptions
Your product descriptions, from their types to features and benefits, have to be packed with information that is written in a brief and concise, yet fun manner.
Here is a list of things that you should consider when writing product descriptions:
- Make sure your product page speaks to your target audience
- Emphasize the benefits rather than the features
- Describe your product using the same terms that your target clients use
- Tell a story an not a dry description of the product
Spend a Little More on Product Photography
Product photos are probably the main elements of an e-commerce store. Quality e-commerce photos do more than just sell products and represent your brand. According to BigCommerce, around 90% of online consumers say that photo quality is the “most important” factor when shopping online. Great product photos provide context and help clients envision using the products. In addition to that, high-quality images can typically reduce returns that occur because of misleading photos.
You should consider the following when you decide to upgrade your produce photos:
- Consider using a DSLR camera instead of smartphones
- Make or buy an inexpensive lightbox
- Shoot your products from various angles
- Add several photos on every product page
- Enhance the color of your images using light filters or Photoshop
Outsourcing photography is commonly done by many e-commerce companies in order to save time and workspace. Maxeemize offers professional photography services for businesses that don’t have enough time, gear, or skills to take their own product photographs.
Shoot Product Videos
Adding product videos to your pages is another fairly inexpensive investment that adds tremendous value to your online store and your visitors. Videos have become an essential conversion tool given the ability to quickly educate and entertain customers.
Videos can go beyond still photos. They add a story element that shows a more complete overview of your products. Videos can help your visitors visualize themselves using your products in a way that pictures alone can’t deliver.
Create Lookbooks and Display Product Portfolios
Showcase your products by using “lookbooks”. This platform allows you to display your products in use. This gives viewers ideas on how to style outfits, or to show what the latest fashions are.
Product portfolios or collections are other similar variations to lookbooks. They help you to categorize your products by “type” or “style” and display the product on actual people instead of just a plain background.
These strategies are not limited to online fashion stores. Retailers of any kind of products and services can use these strategies to display their products, solutions or skills in action.
Manage Your Reviews
Social testimonials are now more essential than ever before. According to eConsultancy, around 61% of consumers reveal that they read reviews before deciding to purchase a product and that they trust reviews 12 times more than companies’ product descriptions. Also, note that 83% of consumers say online reviews influence their decision. Having positive online reviews is an essential part of your e-commerce success.
Today’s e-commerce setting is highly competitive, and customer reviews can either make or break your online business. Shoppers can almost certainly find another online store that is willing to provide products and services faster and at a lower price. It is extremely important for e-commerce store owners to consider investing in online review management, in order to consistently oversee their customer reviews.
At Maxeemize, we ensure that your e-commerce improvement investments are maximized for best ROI. We have the expertise, knowledge, experience, as well as creativity, to deliver unique solutions that produce better results for your online shop! Contact Us for a free e-commerce store consultation.