Various e-commerce store owners have already asked our team at Maxeemize to help them with their digital marketing campaigns. Most of them have expressed their interest in spending their time and money towards content marketing. But often times, we discover that their existing stores are nowhere near ready for content marketing.
We want to ensure that our clients’ e-commerce stores are fully prepared to offer the absolute best experience for their online visitors before they even think about spending money and precious time towards generating online traffic.
In this blog post, we want to provide a few tips for e-commerce rookies and store owners on what they should do before they start investing in SEO, social media marketing, e-mail marketing, and other online marketing solutions.
Below are five simple investments tips e-commerce store owners can begin with to help boost their performance on SEO, conversions, and more.
Get Rid of Your Poor Product Descriptions
Your product descriptions, from their types to features and benefits, have to be packed with information that is written in a brief manner.
Here is a list of things that you should consider when writing product descriptions:
- Make sure your product page speaks to your target audience
- Emphasize on the benefits rather than the features
- Describe your product using the same terms that your clients use
- Tell a story
Spend a Little More on Product Photography
Product photos are probably the main elements of an e-commerce store. According to BigCommerce, around 67% of online consumers think that image quality is “very important” when shopping online.
Great product photos provide context and help clients envision using the products. In addition to that, high-quality images can typically reduce returns that occur because of misleading photos.
You should consider the following when you decide to upgrade your produce photos:
- Use DSLR cameras and not smartphones
- Make or buy an inexpensive lightbox
- Shoot your products from various angles
- Add several photos on every product page
- Enhance the color of your images using light filters
Outsourcing photography is commonly done by many e-commerce companies in order to save time and work space. Maxeemize offers professional photography services for online store owners that do not have enough time or gear to take their own product photographs.
Shoot Product Videos
Adding product videos to your pages is another fairly inexpensive investment that adds tremendous value for your store and your visitors. Videos are important conversion tools because they have the ability to quickly educated customers.
Videos can go beyond still photos. They add a story element that shows a more complete overview of your products. These visuals can help your visitors visualize themselves using your products in a way that pictures alone can’t deliver.
Create Lookbooks and Display Product Portfolios
Showcase your products by using “lookbooks”. This platform allows you to display your products in use. It helps shoppers visualize themselves wearing them.
Product portfolios or collections are another similar variation to lookbooks. This strategy allows you to categorize your products by “type” or “style” and display the product on actual people instead of just a plain background.
These strategies are not only limited to online fashion stores. Retailers of any kind of products and services can use this strategy by simply showing their products or skills in action.
Manage Your Reviews
Social testimonials are now more essential than ever before. According to eConsultancy, around 61% of consumers reveal that they read reviews before deciding to purchase a product, and that they trust reviews 12 times more than companies’ product descriptions.
Today’s e-commerce setting is highly competitive, and customer reviews can either make or break your online business. Shoppers can almost certainly find another online store that is willing to provide products and services faster and at a lower price. It is extremely important for e-commerce store owners to consider investing in online review management, in order to consistently oversee their customer reviews.
At Maxeemize, we ensure that your e-commerce improvement investments are maximized for better ROI. We have the expertise, knowledge, experience, as well as creativity, to deliver unique solutions that produce better results for your online shop! Contact Us for a free e-commerce store consultation.
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