Each month, 85% of Internet users in the U.S. watch video content. In this blog, Maxeemize explains the importance of having your business invest in video marketing. With visits to the Top 2000 North American eCommerce sites jumping 19% collectively and 125% on average between March – June 2020 compared with the year-ago period the Internet traffic continues to grow, thus your online marketing strategies will also have to continue evolving in order to stay relevant in this competitive market and capture the attention of your prospective customers using creative videos. Video content isn’t up-and-coming anymore. Audiences want to see more video content, and other marketers and publishers are creating more videos in response.
Marketing strategies like search engine optimization (SEO), pay-per-click (PPC), social media marketing, and email marketing are still the most essential part of a successful online marketing campaign. However, video marketing has become one of the rising marketing tools that continue to prove its significance in many marketing campaigns. Maxeemize offers video marketing services to help promote your business online and captivate your target audience.
What is Video Marketing?
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, offer substantive reviews, and reach your audience with a new medium. Video marketing involves producing and sharing videos to attract and promote your company to your target audience. This strategy works exceptionally well with SEO, as it can help lengthen the time people spend on your pages. Videos can also improve your site’s ranking in search engine results. Maxeemize can help incorporate video marketing into your marketing campaigns by promoting links to your most recent videos.
Why You Should Get into Video Marketing
Video marketing is becoming more popular and more affordable because today’s technology allows videos to be easily embedded, published, and distributed, making it one of the most useful and effective digital marketing tools today. Here are some of the reasons why your business should include videos in your marketing plan:
✓ Videos can increase sales and conversions
✓ It can increase brand reach and awareness
✓ Better search engine optimization
✓ It provides good ROI
✓ Search engines love videos
✓ It attracts more online users
✓ It provides greater audience engagement
✓ Videos are more likely to be shared
✓ Many potential customers would rather watch videos than reading text
What Ideas Should You Consider for Your Videos Content?
Many businesses wonder what type of videos they need to create and publish, and while the options are virtually limitless if you have not yet started your video marketing campaign, there are some contents that work better than others.
Company Introduction- You can create a facility tour and staff introduction videos to help improve your company’s connection with your consumers. This is a great opportunity for you to show off your company culture. This will give potential customers an idea of what they could expect when dealing with your business.
Question and Answer- You can use video marketing to answer common questions your company receives through social media over time. You can record and share a video of yourself giving comprehensive answers and information.
Show Off Your Product- You can also use video marketing to show prospective customers more information about your products or how you make your product. This works exceptionally well for companies that have unique production methods that could be extremely interesting for consumers to see.
Before and After- Before and after videos can help highlight what your product or service helped accomplish and improve.
Customer Testimonials and Reviews- Uploading customer review and testimonial videos are one of the best ways to promote your business since many potential customers like to hear what other people have to say before agreeing to purchase a product or service.
Time Lapse- People love watching things come together in a fast-forward style. Take video footage of a time-consuming project and then speed it up to create a time-lapse effect of it.
At Maxeemize, we offer a full range of digital marketing services and will ensure that your landing page investments are maximized for the best ROI. We have the expertise, knowledge, experience, as well as creativity, to deliver unique solutions that produce better results for your digital marketing strategy! Contact Us at (949) 431-0431 for a complimentary online marketing consultation.