Deciding on what marketing strategies to have for your business begins with really knowing your market—the community you hope to serve, usually the end-users most likely to buy your products or tap your services. One of the biggest and most common mistakes that most online marketers make is to create marketing strategies that appeal to everyone. At Maxeemize, we help you define your audience, build relationship with them and develop marketing strategies that appeal specifically to your audience.
Our approach to digital marketing reminds of the famous words of the English poet John Lydgate, “You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time”. This is never more true than in today’s digital marketing that’s driven by analytics and behavior tracking. The tools we use, the content, optimization and everything else are mere secondary to this–who is your client?