Search engine marketing strategy
Quickest Way to Reach Targeted Audience
Pay Per Click Advertising (PPC)
Ranking high in the search engines is not easy and competition on the web continues to grow. Pay-Per-Click advertising makes it possible for any size or type of business to compete online. PPC advertising is an advertising strategy where businesses can create ads and pay a pre-arranged fee each time the ads are clicked. Ads are shown based on the keywords and search engine results or on social media platforms. The most common types of PPC advertising are through major search engines, such as Google AdWords and Bing Ads, and top social media platforms such as Facebook, Twitter, SnapChat and LinkedIn.
Any business can benefit from implementing a PPC advertising strategy to build its web presence. For a successful PPC campaign, you need to identify keywords relevant to your services or products, understand your demographics or target audience and develop a strategy that will attract the right prospects and drive them to your landing pages. Advertising on search engine results pages (SERP) can offer great return on your digital marketing investment. Search engine marketing (SEM) offers your business the opportunity to advertise to the users who are most likely to convert to paying customers.
“Many business owners believe that PPC is a waste of money, keeping them away from using it. But if it’s set-up and managed well, you increase your chances of making your paid search campaigns profitable.”
– Sid Marashi, Founder
COST-EFFECTIVE & PROFITABLE
PPC, also called paid search advertising, is part of search engine marketing (SEM). In tandem with SEO, they are the two most effective ways to attract or target people using search engines (Google, Bing, Yahoo, Facebook) to look for specific services, products to buy or to find information. The concepts of PPC Search Engine and PPC Social Media allow businesses like yours to reach the targeted audience the fastest way by specifying who will see the ads, either through specific keywords or specific demographic characteristics, and you only pay when someone performs an action or clicks on your ad. Learning to leverage the strengths of both search engine and social media PPC will effectively generate positive return on ad spend. Understanding the difference and when to use each platform will increase visibility and decrease cost.
PPC Search Engine Advertising
PPC Social Media Advertising
Measurable Return on Ad Spend
Click Through Landing Pages
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