The rehab & addiction treatment center industry is extremely competitive, and if you are not content with the number of leads or the number of patients your center is treating, there are many marketing tactics that can help boost traffic on your website and social media accounts, ultimately leading to more calls and more clients walking through your doors.
Our marketing experts at Maxeemize can help rehab centers identify the most effective marketing strategies that will improve your admission rate and put a plan of action together for you. We can help determine which resources your center should utilize to leverage your tactics.
Here are some of the most effective marketing techniques for rehab centers
Word of Mouth or Referral
The classic word of mouth marketing is still and will always be one of the best types of marketing. Most individuals prefer to depend on other people and friends’ experiences over advertisements or social media posts.
Word of mouth has always been one of the most reliable resources for rehab centers. Happy patients could share their wonderful experiences with others who might need your services.
This type of marketing also includes the following:
- Online reviews and likes on Google, Yelp, Facebook
- Reviews on industry-specific sites like Rehabs.com
- Testimonials from patients and/or their relatives
- Social media posts
- Media coverage
Partnerships
Having the right digital marketing strategy would help position your center as one of the leading rehab centers in your region and as a reliable go-to resource. This will increase your patient registrations as well as open up new partnership opportunities with key individuals and reputable organizations within the industry.
Search Engine Optimization
Take advantage of SEO-Search Engine Optimization to improve your organic search ranking and ensure that your listing would be found when potential patients come looking for information about addiction or to find a rehab center.
Pay Per Click Advertising
PPC or Pay Per Click Advertising if done professionally is a quick and cost-competitive advertising option and one that can help you gain top search positions alongside your organic search results or till your SEO kicks in. Google, Facebook LinkedIn, and Twitter all offer PPC adverts.
Content Marketing
Regardless of the form of marketing, you decide to pursue your rehab center, you will need to produce quality content. Investing in content development is one of the best marketing decisions you can make for your practice.
Content marketing is not just limited to articles and blog posts. You can also take advantage of a variety of content types like:
- Videos
- Infographics
- Blogs
- How-To Guides
- Press Releases
- Newsletters
- eBooks
- Research Articles
Social Media
Social media marketing, when used efficiently, is one of the few remaining tactics that can have a high ROI without an expensive price tag. You can produce high numbers of patient admissions by utilizing the following social media strategies:
- Posting and publishing content relating to addiction and rehab related topics
- Engaging with users that comment on or like your posts
- Launching social advertising campaigns that target your unique target audience
- Posting the latest news bits about the rehabilitation related information
- Utilizing the main social media platforms, like Facebook, Instagram, and Twitter
Newsletter
Clients typically battle addiction continuously, even after leaving rehab centers. You can regularly send out email newsletters packed with useful tips and content to your past patients and their relatives as well as potential new patients/leads. Email marketing also allows you to continue the trusting personal relationship that you have built during their stay in your center.
About Maxeemize
At Maxeemize, we offer a full range of digital marketing services and will ensure that your marketing investments are maximized for the best ROI. We have the expertise, knowledge, experience, as well as creativity, to deliver unique solutions that produce results for your digital marketing strategy! Contact Us at (949) 431-0431 for a complimentary digital marketing consultation.
