Why Content Remains King in Online Marketing and How It Matters to Your Business
It’s been two decades since Bill Gates coined the phrase “content is king” and, although there have been numerous attempts to disprove that, the content remains a centerpiece of all online marketing efforts. We take a look at why good quality content is critical to the success of your digital marketing strategy, especially now that run-of-the-mill content continues to saturate the Internet.
When it comes to an interactive network such as the Internet, the definition of “content” becomes very wide. For example, computer software is a form of content, an extremely important one and the one that for Microsoft will remain by far the most important. But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.
How Good Quality Content Can Help The Success of Your Online Marketing Strategy
Increases Website Traffic
Valuable content can increase traffic to your business website. Producing helpful and value-packed content by way of blogging or social media posts can stimulate direct traffic from people who are curious about what you have to say and if the content is really good, it’s most likely to be shared, which increases your referral traffic. Both types of traffic can help give your Google ranking a boost and thus get more leads for your company.
Makes People Trust Your Brand
Content that is well-written, interesting, engaging, and customized to the target audience can build trust with your brand and can establish you as a trusted source and thought-leader. It’s powerful when a brand is able to establish a connection with the consumers as it provides a foundation for conversion and loyalty, which sustain your bottom line.
Encourages Interaction and Engagement
Whether you’re blogging or posting on social media channels, great content encourages your audience to interact with your business. If you produce relevant and high-quality content, the audience is more likely to pause and consume your content, have a better understanding of your brand, and perhaps motivate them to leave a comment or like it, and even share it. Visitors tend to scroll past useless content and move on to the next site, which is most likely your competitor’s. Ensure all content is pushed out through all relevant social media channels and make content sharing easy to encourage engagement.
Increases Dwell Time
Producing better content—whether it’s blog posts, infographics, or videos—can significantly increase the chance of visitors sticking around to consume more of the content on the page and explore your site, thereby increasing dwell time. Dwell time, is the length of time that a visitor spends on a page before returning to the search engine results page (SERP). The longer the dwell time the better for your business because this indicates that the visitor is spending time on your page or site, increasing chances of them performing another action towards conversion.
Provides SEO Benefits
Good SEO demands stellar and consistent content. SEO is nothing without content to contain the key optimization elements: keywords, linkbacks, metadata, tags, indexing, and sitemap. Content and SEO are strategically linked together so people can easily find and consume your content. Fresh and original content gets indexed quickly and offers a SERP boost for your site.
Generates New Leads and Sales
Great content is at the core of all inbound marketing efforts. Since the inception of online marketing, and after a number of Google updates, it has been proven that content is highly effective in generating leads and sales when done right. Content in the form of free resources such as blogs, e-books, videos, webinars, white papers, and case studies can generate and capture leads. They provide added value for your target audience, increasing the probability of enticing them to the sales funnel and conversion.
In this era of social media and digital marketing, the mantra “content is king” is more important than ever before. It must be reiterated that only interesting, genuine, and perceptually meaningful content can grab the audience’s attention. There are numerous ways to generate leads through content. However, it must be emphasized that there is no one-size-fits-all content marketing solution. Content must be customized based on your industry, business type, and demographics. In addition, it would be wise to remember that the users are smart and can tell well-meaning and authentic content from a cynical marketing ploy to please search bots. As you may have concluded, incredible opportunities await businesses that invest in strategic content marketing.
At Maxeemize, we offer a full range of digital marketing services and will ensure that your marketing investments are maximized for the best ROI. We have the expertise, knowledge, experience, as well as creativity, to deliver unique solutions that produce results for your digital marketing strategy! Contact Us at (949) 431-0431 for a complimentary online marketing consultation.