As our clients invest more in their online presence in 2020, they look forward to earning back more of that investment put in expanding their online presence for the coming new year. The pandemic with its safety concern and remote work and schooling further expanded the online shopping trends and the need to ensure active and UpToDate online presence for small to medium-size businesses and entities. Let us take a closer look at the most lucrative and engaging digital marketing strategies that generated the best ROI for our clients in 2020.
Improved Website Design
We designed websites with all the bells and whistles, following the latest design trends and best practices, to enable sites to convert visitors into customers. We moved away from simple and grid-based compositions to more fluid and open-styled compositions, with content or elements sometimes overlapping. Having learned about the client’s business we utilized the latest studies in eye movement across the screen, the psychology of colors, most relevant images, videos and text, and other key factors to delivering the finest website. They are insightful and leave lasting impressions on visitors and help them convert from visitors to leads. If you have not had a website audit done, now is the perfect opportunity to do so.
Quality content is what people and search engines look for. It is what sets your business website apart from the masses competing for the customer’s attention. High-quality content is what will help your site rank high in the search engine page results. Genuine content, fresh and truly relevant to a given target audience can contribute directly to your business achieving its goals. That’s why content marketing remained to be a key driver in 2020 and with video continuing to rank as one of the most important overall digital marketing content, you can expect to see even more ways that all platforms favor or prioritize this content type.
Mobile-First Indexing and Local SEO
This year has been intense when it came to Local SEO and search engines. Google has been steadily shifting from desktop to mobile-first indexing. After years of prioritizing desktop, we are now forced to change our mindset from desktop to mobile-first. Mobile optimization should be an integral part of your Local SEO strategy. In a mobile-first environment, the relevance of local search is more important than ever before as searches happen while customers are on the go, at home, and at work.
Social media marketing has been a key communication tool for businesses and practices. It has become fully ingrained as an important component to a successful digital marketing strategy. This year, more than ever before we saw brands targeting a new generation, the millennials, as well as individuals from their communities. We also saw a substantial increase in e-commerce integrations with social media. With everyone working and schooling from home, social media has grown massively. Facebook Marketplace has been gaining traction, setting an example for other social media platforms to follow.
In 2020 we saw a spike in paid media investments because the reality is paid advertisement promoting your business or practice remains a critical component of any digital marketing strategy. It used to be easy to get out in front of your targeted audience without having to pay for it. Now, it is essential to invest in paid advertising options like Google PPC, Facebook, and LinkedIn in order to further expand your marketing reach and generate new leads. We need to be clever and use paid media that will engage, educate, entertain and excite users. This means creating relevant and high-quality content that offers value for users and using your ad money strategically to promote it and run a well-designed and regularly monitored campaign to ensure the highest ROI.
At Maxeemize, we offer a full range of digital marketing services and will ensure that your marketing investments are maximized for the best ROI. We have the expertise, knowledge, experience, as well as creativity, to deliver unique solutions that produce results for your digital marketing strategy!
2020 has been a successful year for Maxeemize and digital marketing. We are thankful to have won great and diverse clients. As we end this year and move on to the new year, we wish you a very Merry Christmas and Happy New Year!