Your business must be active on social media, full stop. Let us explore the reasons and why your business should plan a good social media marketing now more than ever.
Shopping online was in its nascent period in mid-1990s and started to challenge brick and mortars. The landscape has since changed dramatically over the years, giving rise to online businesses like Amazon, eBay, Craigslist, Target.com, Walmart.com, and many more with unprecedented popularity. And with the onset of social media such as Facebook in 2006, more business models made sure they are present and actively engaging with their audience.
Direct interactions between businesses and consumers have become easier with social media’s growing popularity. Your consumers or followers on social media have easy access on your business’ updates, new product rollouts, advisories, and other important communications. Social media exponentially expanded to include LinkedIn, YouTube, Twitter, Pinterest, Instagram, SnapChat, and others, in addition to Facebook.
According to Hootsuite, 3.48 billion people are using social media. Simply put, 45% of the world’s total population is using social media. Most likely, your target audience uses at least one social media platform.
More reasons to be active on social media
That statistics alone should stress the importance of social media marketing. Here are some more tips to convince you to make sure that your business is active in social media. s
- Maximize visibility in search engines
One of the most potent tools in running your business is to make a social media plan that helps increase traffic that consequently converts to sales. Your social media pages as well as website ensure that you are searchable for people looking for products that you offer. Having social media presence ups your user engagement. - Business representation
Word-of-mouth remains a great reason for people to buy into your brand. This traditional recommendation has moved to the digital world via social media pages. Future buyers rely upon positive reviews posted on your social media pages by users of your products. Social media marketing also help brands keep their clients updated about new launches, company policies and also team activities. Social network sites also provide you the opportunity to relay your brand’s messaging to capture your consumers. Every post or tweet can reflect your company’s philosophy or values. - Build trust
Social media pages have become a repository of information that customers use to trust your brand. There is always direct engagement among followers or customers on your social media networks and they see how the brand responds to them. More than 40% of digital customers use social networks to research new brands or products, according to Hootsuite. - Increase competitive advantage
With the popularity of social media, it is no surprise that your competitors have online presence. Would you miss that opportunity? There is also the likelihood that they may be spending a good amount of money with social media activities and ads to create a positive brand image. Armed with your solid social media plan, you can increase your competitive advantage with proper posts or tweets, relevant content, and timely brand messages. See what your competitors are doing through social media and how you can be better. - Bond with customers
Social media networks give you the unique opportunity to bond with your customers. You also get a chance to hear their concerns and how you can improve on your products or services. Likewise, you can reward your loyal customers via exciting competitions. - Generate leads
Social media is one generous place where you can mine business leads. With the advent of direct purchases within the social media platforms itself, it has become a great ally in increasing your sales. So if you are not actively using social media, you will potentially lose leads.
The key in maximizing your social media marketing is to develop a really good social media plan. Social media is constantly evolving with commercial benefits both to the business owners and end-users. A mere post of images and status updates are not enough. Study how you can make the most out of the huge potential that social media offers.
At Maxeemize, we can help you to be more active on social media. We are ready to help you redefine your digital marketing strategy to drive your business growth. We would like to know how we could help so talk to us at (949) 431-0431 or [email protected].
