Content marketing is one of the best solutions if you are looking for another way to improve your website’s overall SEO and search engine rankings. This article will cover some of the techniques you can use to improve your SEO with content and the key benefits that you should be aware of.
Call (949) 431-0431 to speak with one of our SEO experts about our content marketing services at Maxeemize, or keep reading to know more about how SEO and content marketing can work cooperatively to help you get to more potential leads and clients.
How Content Marketing and SEO Can Work Together
Content marketing is a subsection of inbound marketing that is responsible for moving online visitors through the sales funnel by presenting interesting, convincing, or helpful online articles. SEO or search engine optimization, on the other hand, is the method in which a website is optimized to rank higher and perform efficiently in relevant searches.
Although these two may seem different from each other, it is possible to develop a highly effective content marketing strategy for SEO, which will include a strategy that will help your site be visible to more potential clients and rank higher for more keywords.
As Google’s algorithms continue to develop and change, they also continue to favor most elements of a good, up-to-date marketing plan. They want to see fresh material that has good keyword targeting and placed on the right, specific pages. Today’s SEO strategy involves content marketing just as much, if not more than the more technical, traditional aspects.
Websites that have other, well known websites link back to them can help increase their credibility in Google’s algorithm, giving it a higher ranking in search results. However, these links decay after a while, so it is vital for you to get your website regularly linked to.
You can also share your website and content through different social media platforms as this also counts toward your link building points. You should consistently encourage your clients, friends and other companies to share your website on their social media accounts.
Content marketing lets you have more materials than just small paragraphs and photo descriptions where your keyword space is very limited. By publishing blog posts, articles, tutorials, and other content, you can have more keywords that are relevant to what your business, what your website is all about, and what people are currently searching for.
Google Wants More Content
Longer content does not always mean it is better. If your blog post or article does not make sense or does not offer any useful information, your online visitors will get tired of it and leave, which can severely hurt your SEO rankings. However, informative, substantial and comprehensive content tends to be lengthy, which is why the highest ranked websites on Google’s search engine results also tend to have the most content amount.
By publishing significant content that viewers appreciate, you will have a greater chance at taking one of the top spots on the first page of Google’s search results than another website that tries to have a perfect keyword usage. This is because more users will perhaps stay on your page for a longer time.
Content length is important, but keeping your visitors on your page for longer periods is equally as important.
One aspect that content marketing and SEO typically have in common is that they focus on looking for something that has not been done in the past and aiming to rank high for it.
By merging a thorough keyword research and your content marketing strategy, you can focus not just on your marketing strategy for SEO improvement, but also on developing unique content that has never been published before. This will help your become more exposed to users searching for “long-tail” keywords where you have a greater chance at taking the top position.
Key Benefits of Content Marketing
- It will improve your SEO significantly
- It will help your business become more visible to additional audiences
- It will help you develop brand awareness, loyalty, and trust
- It will increase your online traffic and conversions
- You will have more content on your website
- Your visitors will have more reasons to stay on your site
At Maxeemize, we ensure that your content marketing and SEO investments are maximized for better ROI. We have the expertise, knowledge, experience, as well as creativity, to deliver unique content marketing solutions that produce better rankings for your website! Contact Maxeemize for a free content marketing and SEO consultation.