Adding landing pages to your digital marketing strategy can help boost your business marketing significantly. They are key to getting more conversions from your ads, getting more insight into your advertising, as well as a major component in collecting emails and customer information. This blog post will explain how you can utilize a landing page for lead conversion, and will also talk about basic strategies and benefits of using a landing page.
What’s a Landing Page?
The key purpose of a landing page is to help generate leads or make a sale as well as generate data and insights. When you link a specific campaign, piece of content, action, or source to a landing page, you can see which channels are bringing in the most leads, which topics and offerings are of most interest, or which campaigns are the highest performing. It is a single page that is used in online advertising so that prospective clients have a custom-designed page to land on after clicking a post or an ad. Landing pages do not have navigation keys and generally do not link to any of the pages on your website. This gives visitors little or no chance of getting distracted with other links. It allows you to focus on your primary goal of generating conversions from prospects and leads with this particular page.
The two main types of landing pages are transactional landing pages and reference landing pages. Transactional landing pages are created to allow users to provide their contact information and make purchases. Reference landing pages are solely created to provide information to potential clients.
Landing pages can be used for many different purposes. Aside from collecting customer information and advertising data, and Pay Per Click Advertising (PPC) support, it can be used to boost your company’s SEO strategy, to act as a temporary website, to endorse special promotions, or promote free trials, and many more.
Having a custom-designed landing page is components of Google Best Practices for running a Google Ads campaign (Ad Group, Keywords, Ad Copy, …) can also improve your Quality Score, thus lowering your PPC cost.
Landing Page Components
There are many sites that now offer landing page templates. However, these sites typically offer cookie-cutter landing pages that don’t look enticing. They simply offer a basic page outline for you to edit. If you want to have a unique and exceptional one, you should consider creating a custom page with your own personal flairs. Or you can have one of our experts at Maxeemize create it for you!
A superior quality landing page that will surely boost conversions includes several key components that are quite comparable to what you would see on a standard web page.
Your landing page’s headline is important as this is what typically grabs a visitor’s attention. It sets the stage for the rest of the page’s information, and without it, your page will fall flat. This should be the largest font on your page in order for it to stand out from the rest of the content.
Landing page headlines typically have some text below them that operates as an additional hook to grab the attention of the user. They provide additional information about the headline and encourages conversions.
This part should be fairly short but should completely explain the advantages of using your products or services. You can summarize these advantages or use bullet points.
People are generally visual and providing photos and videos of your products, services or an interesting topic might make them stay on your page long enough to feed their curiosity and entice them to take action.
Call to action aims to provoke a speedy response from users. This is usually a button on the landing page that potential customers click to purchase or to subscribe to something.
Some landing pages are particularly created for visitors to put in their emails. Some, however, include longer forms for potential customers to fill out. If you want to obtain additional information, make sure that you are not overwhelming users by asking too many questions.
7. Social Links
A landing page is a great platform to promote your social media channels. Place them everywhere you can. Some users might not end up converting but may end up following your Facebook page or your Instagram account or share your campaign through their social media account. Landing pages can also act as a gateway for more followers.
8. Company Logo
Brand recognition should be one of the top priorities for any company and their logo should be visible on their landing pages. Users will more than likely convert if they recognize your brand.
9. Modern Design
It is important that you have a page that is designed to keep up with the recent design trends. Old-fashion layouts may not only come across as spam to some users but will not be conducive to conversion.
Benefits of Using a Landing Page
- It is easy to set up
- It is easy to measure
- It provides additional information
- It helps generate direct sales
- It helps you build relationships with your leads
At Maxeemize, we offer a full range of digital marketing services and will ensure that your landing page investments are maximized for the best ROI. We have the expertise, knowledge, experience, as well as creativity, to deliver unique solutions that produce better results for your digital marketing strategy! Contact Us for a free consultation.