How to Build Your List for Email Marketing

Having a healthy email list is one of the best marketing resources a small business could have. Every business should continuously add new contacts to their email marketing campaigns to help generate leads and grow the business. Maxeemize can help you incorporate various online and offline strategies to help build your business’s email list. By using the right approach and proper management, email marketing has the potential to increase your revenue, especially when combined with other digital marketing strategies like Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing, Content Marketing, and/or Video Marketing.

Direct Mail

Add email sign-up in all of your flyers, direct-mail order forms and directory posts. Always send an email to new subscribers as soon as you can in order to keep your product or service fresh in their minds.

Crate Fresh Content

Generate more email subscriptions by posting new blogs regularly. Offer your readers the option to sign up with their email for an upgraded online material.

Email Sign-up Page

Give your online visitors the opportunity to sign-up. This strategy is simple and effective. Make your website’s email sign-up page easy to find by placing a visible banner on the header or footer area. Make sure you include details of how signing up can benefit each customer.

Ask for Your Wifi Guests’ Email Address

Set up a guest wifi network that requires email registration. This will allow your customers to access your office’s or store’s free wifi in exchange for their email address.

Collect Email Addresses During Events

Attending and hosting events is one of the best opportunities to grow your email list. Asking people to sign-up on your business’s email list is an easy way to maintain your relationship with them following the event.

Other Ways to Grow Your Email List

As you grow your email list with fresh contacts, you will be able to nurture them with offers that allow you to convert leads into sales. Below are some simple, creative and proven ways to grow your email list:

Send out postcards
Include a sign-up box on your membership form
Place sign up forms on your social media pages
Request for email addresses during customer service calls
Offer giveaways
Use webinars

Key Benefits of Email Marketing

It’s a low-cost strategy
It’s simple and effective
It promotes long-term relationship
It provides good ROI
It allows you to send personalized messages
It enables you to reach your customers 24/7
It allows you to easily measure click-through and conversion rates
It is the easiest way to introduce your business to a new market
It allows you to reach audiences across the globe
It allows you to showcase your credibility and expertise
It delivers excellent ROI

About Maxeemize

At Maxeemize, we ensure that your email marketing investments are maximized for better ROI. We have the expertise, knowledge, experience, as well as creativity, to deliver customized Email Marketing and other Digital Marketing solutions that produce results for your business. Call Maxeemize at(949) 431-0431 or click here for a complimentary Email Marketing consultation.

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