An extensive, up to date email database is one of the best marketing resources a small business can have. Every business should continuously add new contacts to their mailing list database and keep them updated to help generate leads and grow the business through their email marketing campaigns. Maxeemize can help you incorporate various online and offline strategies to help build your business’s email list and utilize it to run successful Inbound Email Marketing campaigns. By using the right approach and proper management, email marketing has the potential to increase your leads and revenue, especially when combined with other digital marketing strategies like Search Engine Optimization (SEO), Pay-Per-Click (PPC), Social Media Marketing, Content Marketing, and Video Marketing.
So How Do We Go About Building Our Email List?
Direct Mail
Add email sign-up in all of your flyers, order forms, and directory posts. Always send an email to new subscribers as soon as you can in order to keep your product or service fresh in their minds.
Create Fresh Content
Generate more email subscriptions by posting new blogs regularly. Offer your readers the option to sign up with their email for an upgraded online material.
Invite People to Join Your Mailing List or Receive Your Newsletter
Give your online visitors the opportunity to sign-up. This strategy is simple and effective. Make your website’s email sign-up page easy to find by placing a pop-up form or a visible banner on the header or footer area. Make sure you include details of how signing up can benefit each customer.
Whitepaper
Develop Whitepapers on subjects of interest to your potential clients, and a sign-up form to download it.
Collect Email Addresses During Events
Attending and hosting events is one of the best opportunities to grow your email list. Asking people to sign-up on your business’s email list is an easy way to maintain your relationship with them following the event.
Business Cards
Use every opportunity to collect and exchange business cards when meeting people. Position a glass bowl on your store counter or reception desk and offer incentives of a raffle or a gift for dropping a card in the bowl.
Snailmail
At times you have names and physical addresses but not email. Send a direct-mail (postcard) with a special offer that can be taking advantage of by going to your website and signing up.
Telemarketing
You can organize or hire a call campaign to acquire and update email contacts or ask the customers that you get to speak to during the day for their email contacts. Give them a brief statement of the benefits of enrolling — for example, exclusive offers and discounts only available to email subscribers.
Purchase Email Lists
Purchase and acquire email contacts of potential customers that have signed up/opted for information on products or services you offer.
Network for Emails
Join your local Chamber of Commerce or another business networking group and exchange emails with members.
Ask for Your Wifi Guests’ Email Address
If you run a retail business set up a guest wifi network that requires email registration. This will allow your customers to access your office’s or store’s free wifi in exchange for their email address.
Other Ways to Grow Your Email List
As you grow your email list with fresh contacts, you will be able to nurture them with offers that allow you to convert leads into sales. Below are some simple, creative, and proven ways to grow your email list:
✓ Create an online community
✓ Include a sign-up box on your membership form
✓ Place sign up forms on your social media pages
✓ Request for email addresses during customer service calls
✓ Offer giveaways
✓ Use webinars
✓ Encourage customers with a daily deal
Key Benefits of Email Marketing
✓ It’s a low-cost strategy
✓ It’s simple and easy to start
✓ It delivers targeted messages
✓ It promotes long-term relationship
✓ It increases traffic to your website
✓ It allows you to send personalized messages
✓ It enables you to reach your customers 24/7
✓ It allows you to easily measure click-through and conversion rates
✓ It is the easiest way to introduce your business to a new market
✓ It allows you to reach audiences across the globe
✓ It allows you to showcase your credibility and expertise
✓ It delivers excellent ROI
About Maxeemize
At Maxeemize, we offer a full range of digital marketing services and will ensure that your marketing investments are maximized for the best ROI. We have the expertise, knowledge, experience, as well as creativity, to deliver unique solutions that produce better results for your digital marketing strategy! Contact Us at (949) 431-0431 for a complimentary online marketing consultation.
