Year 2017 has been a big success for Maxeemize. As we invest more in our online presence, we hope to earn back some of that hard work put in setting up our online presence for the coming new year. Let’s take a closer look at the most lucrative and engaging digital marketing strategies that generated the best ROI for us and our clients in 2017.
Improved Website Design
We designed websites with all the bells and whistles, following current design trends and best practices, to enable sites to convert visitors into customers. We moved away from simple and grid-based compositions to more fluid and open-styled compositions, with content or elements sometimes overlapping. They are as intuitive and undoubtedly leave lasting impressions on visitors. If you haven’t had a website audit done, now is the perfect opportunity to do so.
Mobile-First Indexing and Local SEO
This year has been intense when it came to Local SEO and search engines. Google steadily shifted from desktop to a mobile-first indexing. After nearly two decades of prioritizing desktop, we are now forced to change our mindset from desktop to mobile-first. Mobile optimization should be an integral part of your Local SEO strategy. In a mobile-first environment, the relevance of local search is more important than ever before as searches happen while customers are on the go, at home and at work.
Social Media
Social media marketing has been a mainstay for businesses and practices. It has become fully ingrained as a important component to a successful digital marketing strategy. This year, we saw brands targeting a new generation, the millennials, as well as individuals from their communities. We also saw an increase in e-commerce integrations with social media. Facebook Marketplace started gaining traction in the later part of 2017, setting an example for other social media platforms to follow.
Paid Advertising
In 2017 we saw a spike in paid media investments because the reality is paid advertisement promoting your business or practice remains a critical component of any digital marketing strategy. It used to be easy to get out in front of your targeted audience without having to pay for it. Now, it’s necessary to put in some investments in order for your content or brand to be discovered. We need to be clever and use paid media that will engage, educate, entertain and excite users. This means creating relevant and high-quality content that offers value for users and using your ad money to promote it.
All in all, 2017 has been a successful year for Maxeemize and digital marketing as a whole. We are thankful to have won great and diverse clients. As we end this year and move on to the new year, we wish you a very Merry Christmas and Happy New Year!
