The most used online advertising platforms in the United States are Facebook Advertising and Google AdWords. But how are they different from one another and which one is the best choice for your business?
Facebook Ads and Google AdWords both have their own unique features, each having their own strengths and weaknesses. These two online advertising channels can be complimentary, depending on a few factors like your target audiences, your advertising goals, and your type of business.
Facebook Advertising
Facebook is mainly a social media platform where its highly-active members can stay in touch with their connections and read news and entertainment. In the United States, Facebook has about 240 million members. Facebook obtains significant information about these users including their gender, age, interests, location and more.
The Facebook Advertising program is somewhat similar to traditional broadcasting advertising, however, there is one major disparity: Facebook lets advertisers target highly-distinct audience sectors based on their current profiles, online behaviors, location, interests and more.
Advantages of Facebook Ads
- It allows advertising distribution to reach specific Facebook users
- Facebook offers a wide range of display ad formats that are highly engaging
- It is effective at reaching mobile device users
- It is great for direct-response marketing campaigns
- It is designed to suit your business branding
- It is relatively cheaper compared to traditional advertising methods
- They offer flexible budget options from as low as $5 per day
Disadvantages of Facebook Ads
- It is rapidly becoming more competitive as more and more companies are getting into Facebook Advertising
- You will have to develop new ads regularly in order to keep your campaign fresh
- Facebook members can post comments on your ads, which requires additional management
- The advertising platform interface can be a little complicated
Google AdWords
Google is the most popular, go-to search engine site that we all use. Often, Google Search activities represent prospective clients that are already in the process of buying and reviewing different products and services. Google Advertising is highly successful because they allow advertisers to directly target people who are already actively searching for their particular product or service.
Advantages of Google AdWords
- It allows advertisers to tap into the current demand by allowing their ads to target specific search terms (keywords), queries, and geographical locations
- Like Facebook, Google also offers flexible AdWords budget options from as low as $5 per day
- AdWords campaigns can produce a great potential for high conversion volumes
- Google provides keyword statistics that can be used to determine the size and shape of the existing online search activity
- This platform is ideal for direct-response campaigns
Disadvantages of Google AdWords
- Tracking and management of the platform can be challenging for novice users
- The cost per click can be expensive in highly competitive segments
- It is not ideal for substitute selling or cross selling
Using Both Facebook Ads and Google AdWords
Both Facebook Ads and Google AdWords are extremely powerful online advertising platforms that can serve almost any type of business. Incorporating the power of Google’s paid search ads and Facebook’s paid social ads can generate an incredibly effective advertising strategy.
Google AdWords is probably the most effective direct response method of online advertising, allowing you to target potential clients that are searching for your products or services on Google. It is highly capable of attracting new and relevant users to your company’s website. Facebook Advertising, however, can effectively compliment this marketing technique by allowing you to retarget these specific users with your proposition, thus increasing the potential for conversion and further boosting your website traffic.
At Maxeemize, we ensure that your Facebook Ads and/or Google AdWords campaigns are maximized for better ROI. We have the expertise, knowledge, experience, as well as creativity, to deliver customized online advertising solutions that produce results for your business! Contact Us for a free consultation.
Call us at (949) 431-0431 for more information or click on our Contact Us page to learn more about our digital marketing solutions.
