You’re now running a business and thinking of ways on how to increase awareness on your brand and products via social media. Perhaps, you’re one of the forward-thinkers who recognize the importance of good social media content as a powerful communications tool to help you achieve your business goals. You are right.
No doubt, social media is a must when running a business. Allow us to indulge you. During the first quarter of 2018, Nielsen reported that American adults spent over 11 hours per day on screens by watching, reading, listening to or simply interacting with media. What’s more is that the adult American consumer is increasingly using digital platforms such as computers, smartphones and tablets as devices for content exposure. They have spent three hours and 48 minutes a day on digital media during the first quarter of 2018.
Here at Maxeemize, we encourage you to take advantage of social media platforms like Facebook, Instagram, Twitter, and You Tube to grow your business and reach out to more stakeholders. When creating social media content, bear in mind the rule of 80/20 in promotion. Provide posts that are 80% entertaining and engaging and only 20% promotional content. This way, your followers would not feel like they are getting cold calls from you.
Of late, creating hashtags or metadata tags has become a norm in social media content. So think of creative hashtags to include in your posts that are related to your brand. Hashtags also provide you an easy way to track users’ posts about your brand.
Now, let us give you some social media content ideas that could prove effective in sprucing up your business.
Attract your followers with eye-catching visuals as much as possible. Your post can contain a really nice image or an Infographic. In fact, content with relevant images get 94% attention than posts without visuals. So think about imagery that will certainly attract your followers when you post content.
Similar to having attractive photos with your social media content, a short and entertaining video will surely get your followers’ attention. As a rule, keep your video with a maximum of two minutes running time. However, certain platforms like Instagram Feed or Story allows only a few seconds. The importance of using video is as clear as the day. According to a report, 80% of consumers recall a video ad they had seen in 30 days. The same report also mentioned that 92% of mobile video viewers share the content to others. And video on landing page can increase conversion of 80% or more.
Important Occasions, Holidays or Current Events
Thanksgiving, New Year’s day, Valentine’s day, Mother’s day, Memorial day, etc. are just some of the year’s important days to remember. Many of your customers will surely engage if you craft social media content related to the occasion or current event. It could be a simple greeting to let your followers know that you remember them during the special day. You can even throw in some incentives like discounts or freebies for more engagement.
Show your customers who you are
Followers get curious about behind-the-scenes (BTS). By showing them what is happening in your workplace via a nice photo or short video clip, followers get a glimpse on how you do things or even your company culture. It also shows that you are open and welcoming to them by sharing what you are doing. Instagram stories or Facebook live are great in showing your BTS.
Respond and Talk to Your Followers
Your social media content is not only about you talking. Chances are, your customers will try to reach you via social media. J.D. Power reported in 2013 that 67% of consumers have used a company’s social media site for customer care. So don’t ignore them when they send you a message via comment or private message. Respond to them immediately or as soon as you see their messages.
Meme-ic or use GIF Animations
Meme is a popular social media content these days. It’s often a humorous take on a specific topic. In engaging with your followers, it would be great to show a little bit of your brand’s or business’s fun side. The meme could be about your product, service or even a current situation or occasion. Remember though that memes have a very short life span and is often time-sensitive. Keep off topics that are sensitive such as politics, religion or race.
Graphic Interchange Format or GIF is also another fun way to engage your followers. With GIF, you can animate your photo for a light-hearted post. Also, depending on your creativity, you can also use GIF as a simple tutorial on how to use your service or product. The simplest form is to use GIF similarly as an emoji.
Excite Followers with Giveaways
From time to time, provide incentives to your followers by giving them a chance to own your product or avail of your services. After all, who doesn’t want a freebie? You can set your own terms and conditions, prizes, a point of contact, and criteria to enter the contest. For the latter, it can be an opportunity to have a user-generated content or propagate a hashtag to increase engagement. Most importantly, keep your competition simple to avoid confusion and conflict especially when drawing out winners.
Surveys or Polls
One way to feel the pulse of followers is to create surveys or polls. The topics could anything under the sun, including your brand. It can also be an informal conversation and an opportunity to engage in a fun way. By creating a poll, you are showing your followers that their opinions or points of view matter.
It is most validating to know someone is reading your posts when it is shared, reposted or retweeted. A relevant post that you share shows that you are an integral part of the community and not just concerned about your own voice or messages. Likewise, by sharing the content of your followers or people you follow, you also allow yourself to tap into another group of followers and increase social media engagement.
Go live once in a while using your social media platform. When going live, think about streaming your event such as product unveiling or host a simple conversation with your followers on a given topic. The interaction humanizes your brand or your executives when answering questions live or simply educating your public.
At Maxeemize, we ensure that your business gets useful insights to increase awareness and engagement. In strengthening your digital presence, we have the expertise, knowledge, experience, as well as creativity to deliver unique solutions that produce better results for your digital marketing strategy! Contact Us for a free review management consultation.