SEO or search engine optimization is something that constantly evolves over the years. This happens because of the changes in the way people use and browse the internet. Optimizing your social media strategy and your website for the upcoming year is not going to be difficult if you have the right ideas, proper tools and help from digital marketing agencies like Maxeemize.
We have created a list of present and upcoming SEO trends that we believe you’ll be dependent upon for boosting engagement and traffic for the upcoming year.
One of the most important trends to focus on in 2019 is Google’s mobile-first indexing. This switch means that instead of looking at the desktop version of your pages and content, Google will now start looking at the mobile version of your business’s web pages for ranking and indexing.
Google will still look at your website’s desktop version for ranking. However, your page rankings will most likely plunge if they’re not displayed properly for mobile phone users.
Use responsive website design and regularly update your site design to improve your overall user experience (UX). Learn more about our mobile app design solutions.
It is essential for businesses to start including voice search as a main component of their SEO strategy. Research shows that in about two years, half of all searches will be done via voice.
Here are a few things to keep in mind when incorporating voice search into your SEO scheme:
- Focus on local search intent. Google, Bing and other search engines usually favor local results, even with voice searches.
- Most voice searches only display high ranking pages. This pushes business owners to produce relevant, high-quality content to get the highest ranks for certain SERPs.
- Voice searches are shorter, giving you less time time to make a lasting impression. But also keep in mind that this method will also most likely change and mature into something different sometime soon.
Longer High-Quality Content
Longer high-quality content tends to work in terms of keeping users on your page because they will spend more time reading your content compared to pages with shorter contents.
Writing comprehensively on interesting blog topics, dodging niches if possible, is going to draw in curiosity. It will keep users on-site and it will lower the risk of people clicking the ‘back’ button.
Learn more about our content marketing solutions.
Featured snippets have taken over the top place in Google rankings because of its keywords. Many users will now see these results firsts, even before they see the top of the organic search list.
Here are a few things to keep in mind when placing your page’s key parts on the featured snippet:
- First, you have to produce quality content that would rank
- Focus on answering inquiries in brief, informative sentences
- Use bullet points and numbers as your sub-headers
Improve your user experience and utilize RankBrain. This is a component of the core algorithm that uses machine-learning to help users get better search results, based on the intent of the search.
RankBrain assists this algorithm to interpret long-tail and multifaceted searches and its intent to match users with the most relevant pages and results.
So it is vital for you to optimize your headlines and meta description, and pay close attention to your page usability.
At Maxeemize, we ensure that your SEO investments for the upcoming year are maximized for better ROI. We have the expertise, knowledge, experience, as well as creativity to deliver unique solutions that produce better results for your digital marketing strategy! Contact Us for a free SEO consultation.