Deciding that a website is needed for your business is a great marketing strategy. Designing a website though is not as simple as you may think. You want action on your visitors’ part – whether to engage or make a purchase. This is where a high-converting website design becomes necessary. And it comes with a cost.
The cheapest option for website design is to do it yourself – costing from $100 to a few thousands. Working with an agency to build your website may cost from $10,000 depending on the scope or complexity. The more complex it is, the higher the price. Hiring a reliable and creative digital marketing agency can put your website at par with the world’s biggest brands.
The monetary value to build or revamp a website though is something that’s easy to identify. What is more important is for you to be aware of how to achieve a high-conversion website design. After all, the website is your company’s greatest salesperson.
A nice website design is always a plus. However, don’t stop at just looking pretty. Your website should be able to help you gain more customers or leads. Let’s take a look at some pointers that help in conversions:
Content is king
This is the most integral part of your website design. Knowing what you want to say in your website helps in its design direction. It’s more purpose-driven rather than thinking about layouts when you’re not sure what content to put. Your value proposition is delivered by what you say.
Sense of Urgency
Relevant content comes with good copywriting. A website designed with a good copy combined with fantastic offers drive urgency among visitors. Urgency is the push that can create higher conversions.
A good website design is both intuitive and user-friendly. When visitors come to your page, they shouldn’t get lost when looking for information or navigating through features. A website’s usability is measured by easiness – of doing tasks on the site and of the speed to complete them. Remember to keep social media icons, navigation buttons, search bar, sign up forms, and call to action above the fold of your landing page.
People are relying more on their mobile phones for information. Essentially, if you are not viewable on mobile phones, you do not exist. Take advantage of new technology and make sure that your website has a mobile-friendly version and functions well.
Listen to customers
The best person who can tell you more about your website is your customer. See how they interact with your website. Ask them directly how they feel about your website by doing a survey. Perhaps you can offer some incentives so they will participate in your survey. Customers, as end-users of your website, may provide you with invaluable insights to improve your website.
A high-converting website design takes a lot of effort and collaboration. It would be difficult to know what changes you should implement to increase conversion rates due to a lot of factors. The best way is to constantly test what works and having a digital marketing agency takes off the daily task from you. They can do different tests to see what works to bring you high conversions.
Maxeemize has a team of dedicated and creative web designers as well as copywriters who can help you to have high conversions on your website. We have experts that can help you create, design and create content for you. Just give us a call and let’s have a conversation on your digital marketing strategy! Contact Us for a free review management consultation.