If you’re like most business owners, you know that customer testimonials can be very helpful in promoting your product or service. But what you may not realize is that video testimonials are even more powerful. In fact, customer video testimonials are some of the most effective marketing tools on hand.
Customer testimonials offers potential new customers with an impartial look at what it’s like to be a client of your business. And while written testimonials are great, video testimonials are still better.
The Power of the First-Person Perspective
When people watch a video testimonial, they’re not just seeing and hearing the customer talk about their experience—they’re experiencing it themselves, in real-time. This first-hand perspective is exceptionally powerful in helping prospective clients have a firsthand experience of what it would be like to work with you. It’s one thing to read that a customer was “satisfied” with their purchase or service—it’s another thing altogether to see the smile on their face as they speak about it.
They Are More Engaging
Not only does the first-person perspective make video testimonials more powerful than written ones, but it also makes them more engaging. People are naturally programmed to pay attention to things that are happening in real-time right in front of them. This engagement helps keep potential consumers on your website longer, which can lead to improved conversions and sales.
Video Testimonials Are More Memorable
You not only want your customers to simply watch your video testimonials—but you also want them to remember them. After all, if they can’t recall your testimonials when they’re making their purchase decision, then they might not give them the value they deserve. Luckily, video testimonials are much more memorable than written ones because they contain multiple elements (sight, sound, movement) that can help our brains remember.
Customer Video Testimonials Are Very Shareable
If someone comes across a testimonial that they find especially helpful or compelling, they are very likely to share it with their family, friends and followers. This word-of-mouth marketing is one of the greatest ways to promote your business or practice and attract new consumers.
If you’re looking for a tool to take your business to the next level, customer video testimonials should absolutely be part of your marketing strategy.
Customer testimonials are valuable because they help build trust and credibility with your potential customers. And while written testimonials are great, video testimonials are much better and more powerful. They provide viewers with a first-person perspective of what it’s like to work with your business or practice, they are very engaging and memorable, and they can help improve conversions. If you are not actively using video testimonials already, now is the best time to start!
At Maxeemize, we offer a full range of digital marketing services and will ensure that your marketing investments are maximized for the best ROI. We have the expertise, knowledge, experience, as well as creativity, to deliver unique solutions that produce results for your digital marketing strategy! Contact Us at (949) 431-0431 for a complimentary online marketing consultation.