How Much Should a Small Business Budget for Digital Advertising?
Budgeting for digital advertising can vary significantly based on your business size, industry, and overall business goals. However, here are some general guidelines: Percentage of Revenue: A common rule of thumb is to dedicate 7-10% of your revenue to marketing; of that, about 80% should be dedicated to digital marketing. If your business generates $500,000 […]
Effective Strategies for Building a Strong Online Presence
In the digital age, carving out a niche in the boundless expanse of the online world has become paramount. Whether you’re a small business, a solo entrepreneur, an influencer, or simply someone wanting to share your ideas or creativity, building a solid online presence can be the difference between being heard or lost in the […]
Digital Marketing for Drug and Alcohol Rehab Centers: The Key to Reach, Engage, and Help More Individuals
In the digital era, drug and alcohol rehabilitation centers play a pivotal role in the journey toward recovery for many individuals. To reach those who need help the most, these centers must adapt and optimize their online presence. One of the most efficient and effective ways is by leveraging digital marketing. Why Digital Marketing for […]
Harnessing the Power of Public Relations and Publicity for Small Businesses
With the landscape of the modern marketplace changing rapidly, public relations (PR) and publicity have become crucial strategies for small businesses aiming to thrive in a competitive environment. Leveraging these tools provides numerous benefits that could significantly improve a company’s reach and reputation. 1. Enhanced Brand Awareness One of the primary benefits of PR and […]
Revolutionizing Living Trust and Estate Planning Law Firms: The Power of Digital Marketing
The legal industry must stay caught up in an age of increasing digital dependence. For law firms and Living Trust attorneys specializing in living trust and estate planning, the need for an impactful digital marketing strategy has never been greater. As competition heats up, a robust digital presence can spell the difference between being a […]
The Art of Inbound Marketing: Creating Connections and Driving Success
In today’s digital landscape, traditional marketing techniques are getting eclipsed by a more effective and customer-centric approach known as inbound marketing. It’s a methodology that focuses on attracting, engaging, and delighting customers through valuable content and personalized experiences. In this blog post, we’ll explore the art of inbound marketing and how it can help businesses […]
Hybrid Marketing: Achieving Optimal Results and Conversions
In today’s world, many marketing agencies believe that conventional marketing is a thing of the past and that digital marketing is the only viable option. While it’s true that a significant portion of the population is constantly online, it’s also crucial to recognize that only some are connected 24/7. People continue to watch TV, read […]
What to Expect in 2023: The Top Marketing Trends
Exciting times are ahead in the marketing world. 2023 is going to bring some amazing developments in the digital marketing space, including new trends and technologies that will help marketers reach their audiences more effectively. To get a head start on what’s coming down the pipeline, let’s take a look at the top 2023 marketing […]
Maximize Yelp to Grow Your Business
With over 80 million visitors a month, a Yelp Business profile can help your business establish trust and credibility with potential customers and address existing customers’ feedback to improve your products or services. According to surveys, about 97 percent of consumers spend their money at businesses they find listed on Yelp, and 92 percent of […]
Top Digital Marketing Strategies to Prioritize This 2021
As 2020 was defined by the widespread global public health crisis of Covid19, the impacts on the global economy have been widely felt. While many industries made creditable come-backs from the crippling impacts of the crisis, there have been longer-lasting – potentially permanent – changes in how we market brands, interact with our customers and […]
