Employ the Power of Customer Reviews and Testimonials: An Introductory Guide
In today’s digital age, customer reviews and testimonials have become the keystone of effective marketing strategies. These tools build trust and credibility and significantly influence potential customers’ purchasing decisions. Understanding how to harness the power of customer reviews and testimonials is vital for any business aiming to thrive in a competitive market. This guide will […]
Why Customer Video Testimonials are So Important
If you’re like most business owners, you know that customer testimonials can be very helpful in promoting your product or service. But what you may not realize is that video testimonials are even more powerful. In fact, customer video testimonials are some of the most effective marketing tools on hand. Customer testimonials offers potential new […]
How to Properly Deal with Negative Online Reviews
Having claimed your Google My Business or Yelp listings already, your potential clients are certainly reading what other people have to say about you online. Almost 80% of adult Internet users in the United States read online reviews before deciding to visit a store or make a purchase. This means positive reviews are a great tool to attract customers […]
How Small Businesses Should Respond to Online Reviews
An extensive, up to date email database is one of the best marketing resources a small business can have. Every business should continuously add new contacts to their mailing list database and keep them updated to help generate leads and grow the business through their email marketing campaigns. Maxeemize can help you incorporate various online and […]
Best Practices for Local SEO 2018
As a small to medium-sized business owner, local SEO (Search Engine Optimization) is more important than ever. Google’s search engine algorithm highlights hyperlocal results. This means that businesses ideally have to focus more on local search marketing. Great local SEO includes on-site and off-site performances. It also requires thorough reputation management as online customer reviews […]
How You Can Encourage Customers to Leave Online Reviews
Online reviews have become one of the most important aspects of business operation. Studies have shown that more than 60% of customers look at online reviews before deciding whether to buy a product/service and about 63% of consumers are more likely to buy from sites that have a significant amount of reviews. Unfortunately, customers are […]
The Business of Protecting Your Online Reputation
The business of protecting your online reputation should be a priority. Most business owners assume that a lack of an online reputation is a positive thing. In reality, it is actually not good as potential customers who can’t find any mention of your business online can easily assume you don’t care about what your customers say […]
Guide to Digital Marketing for Business Owners
Digital marketing is a set of powerful technical and creative tools and strategies used for promoting businesses, products and services through the Internet. It connects businesses with qualified potential customers and takes business development to a much higher level than traditional marketing because consumers nowadays turn to the Internet to discover what to buy, where […]
