Digital Marketing Tips for Small Business Owners
Digital marketing has become more important for small businesses that are trying to stay competitive nowadays. But the question that small business owners asks is, what type online marketing strategy should they focus on with their hectic schedule? As an entrepreneur, figuring out where and how to start your digital marketing campaign can be challenging. […]
Understanding Cornerstone Content And How It Can Help Your Business
It is essential for a business to have cornerstone content when building and developing their website. This type of content can be described as the foundation of articles written on your website. They contain the most important information you have to offer in your specific niche. When trying to rank well for the one or […]
Guide to Measuring Your Social Media ROI
High social media ROI, or return on investment, is a great indication of a successful online marketing strategy. To secure long-term investment and budget for your social marketing strategies, you have to clearly exhibit how your efforts are contributing to your business’ goals. Other than proving its impact on your company, measuring and tracking ROI […]
Better UX Design = Better Business
If you often hear questions like “How can we increase conversions?” or “How can we reduce shopping cart desertion?” come up in your online strategy meetings, it is more likely caused by poor user experience (UX). After all, a lot of the most successful companies we know today have proven that UX is the main […]
10 Security Measures to Keep Your Website from Getting Hacked
There are various reasons for you to keep your website secured from getting hacked. Hackers target even the simplest websites for reasons we do not know. If you have an online store, then you probably have already had hacking problems. Website hacks have been consistently increasing for many years now and the repercussions for such […]
Best Practices for Local SEO 2018
As a small to medium-sized business owner, local SEO (Search Engine Optimization) is more important than ever. Google’s search engine algorithm highlights hyperlocal results. This means that businesses ideally have to focus more on local search marketing. Great local SEO includes on-site and off-site performances. It also requires thorough reputation management as online customer reviews […]
5 Simple Tips to Get More Customers to Open Your Emails
Email marketing or sending out emails to your customers or leads is still one of the most effective form of online marketing. This is because it enables businesses to reach their existing customers, as well as their potential clients, in the place that they check alm ost everyday – their inbox. However, there are hundreds […]
eCommerce Platform War: WooCommerce vs Shopify
WooCommerce and Shopify are two of the most popular eCommerce platforms used by most small to medium-sized businesses for their online stores. When a business wants to start selling products on their site, choosing the most suitable ecommerce provider is vital. There are many platforms to choose from, each with their own advantages and disadvantages. […]
How Your Business Can Make the Most Out of Seasonal Marketing
Small to medium-sized businesses do not necessarily have to specialize in a seasonal product or service in order for them to take advantage of trends that only come around once every year or holiday promotions. The basis of a good seasonal marketing campaign is to produce content that is valuable and relevant for audiences in […]
10 Tips to Improve Your Content Marketing Campaign
Content marketing is a vital part of every digital marketing campaign. Luckily, you do not have to be the greatest writer in order to create and publish effective content. You can rest assured that it will only get easier over time, especially with the help of a digital marketing agency like Maxeemize. Here are ten […]
