How Can Social Media Help Generate New Customers and Leads for Your Business or Practice?
Social media can help generate new customers and leads for a business or practice by providing a platform to reach a large, targeted audience. Here are some ways that social media can be used to generate leads: Increased Visibility: social media provides a platform to reach a large, targeted audience and increase brand awareness. Customer […]
Everything You Want To Know About Google Ads
Are Google Ads Any Good? Google Ads are an effective tool for businesses or practices looking to generate leads and increase sales, but their effectiveness depends on several factors, including: Relevance: To have an effective campaign, the ads must be relevant and appealing to your target audience. Budget: The size of your budget will determine […]
How Do You Do SEO? – The Fundamentals
Search engine optimization (SEO) is the activities involved in optimizing a website or web page to improve its ranking in search engine results pages (SERPs). We start by changing the website’s content, structure, and coding to make it more attractive to search engines and improve its relevance to specific keywords or phrases. Some standard techniques […]
The Importance of Search Engine Optimization and its Benefits for Your Business or Practice?
Search engine optimization (SEO) improves the visibility and ranking of a web page or a website on a search engine’s unpaid (organic) results. SEO involves techniques such as using relevant keywords in the website’s content, on-page optimization, content creation, backlinking, and much more, making the website more user-friendly. SEO for a website is essential because […]
What to Expect in 2023: The Top Marketing Trends
Exciting times are ahead in the marketing world. 2023 is going to bring some amazing developments in the digital marketing space, including new trends and technologies that will help marketers reach their audiences more effectively. To get a head start on what’s coming down the pipeline, let’s take a look at the top 2023 marketing […]
Why Customer Video Testimonials are So Important
If you’re like most business owners, you know that customer testimonials can be very helpful in promoting your product or service. But what you may not realize is that video testimonials are even more powerful. In fact, customer video testimonials are some of the most effective marketing tools on hand. Customer testimonials offers potential new […]
Creating a Reader-Friendly “About Us” Page
The About Us page on a website is more than just a platform for a company to brag about their mission, who they are, and what they do. Your business or practice has the opportunity to highlight its trustworthiness and transparency, to help potential customers gain familiarity with you and your brand. A thoughtful About […]
Maximize Yelp to Grow Your Business
With over 80 million visitors a month, a Yelp Business profile can help your business establish trust and credibility with potential customers and address existing customers’ feedback to improve your products or services. According to surveys, about 97 percent of consumers spend their money at businesses they find listed on Yelp, and 92 percent of […]
Top Digital Marketing Strategies to Prioritize This 2021
As 2020 was defined by the widespread global public health crisis of Covid19, the impacts on the global economy have been widely felt. While many industries made creditable come-backs from the crippling impacts of the crisis, there have been longer-lasting – potentially permanent – changes in how we market brands, interact with our customers and […]
Digital Marketing Recap for 2020
As our clients invest more in their online presence in 2020, they look forward to earning back more of that investment put in expanding their online presence for the coming new year. The pandemic with its safety concern and remote work and schooling further expanded the online shopping trends and the need to ensure active […]
