Website Design: Dos and Don’ts in 2020
Designing a website is not much different than designing and building a house. It is necessary for you to build a foundation and utilize the proper materials to make sure that your structure lasts for a long time. Some of the main elements to focus on when developing an effective website design include the domain name, the […]
Preparing Your Website for Holiday Online Shopping
With the holiday season now upon us, online shopping is going to be busier than ever and if your websites/mobile sites are not ready, you’re going to miss the chance to hit the holiday shopping jackpot. Experts are projecting a staggering $135 billion revenue for holiday online shopping in the U.S this year. In 2018, e-commerce shopping […]
What Impacts the Cost of Local SEO for Small Business
Local SEO for small business is probably the best option to reach your target customers who are likely within your area. It helps your business to connect to people who are searching for businesses like yours. Local SEO works on getting you placed in Google Maps results and for location-based searches. It is therefore important that […]
Website Design Dos and Don’ts in 2019
Designing a website is almost the same as building a house. It is necessary for you to build a foundation and utilize the proper materials to make sure that your structure lasts for a long time. Some of the main elements to focus on when developing an effective website design include the domain name, the […]
Top SEO Trends to Focus on in 2019
SEO or search engine optimization is something that constantly evolves over the years. This happens because of the changes in the way people use and browse the internet. Optimizing your social media strategy and your website for the upcoming year is not going to be difficult if you have the right ideas, proper tools and […]
SEO vs SEM: Which One’s Better for Your Business?
Search engine optimization (SEO) and search engine marketing (SEM) are two of the most useful online marketing strategies many small businesses use today. People often think that these to tactics are the same, but even though they both have the same goal of making your business website more visible on search engines, they do have […]
Digital Marketing Tips for Small Business Owners
Digital marketing has become more important for small businesses that are trying to stay competitive nowadays. But the question that small business owners asks is, what type online marketing strategy should they focus on with their hectic schedule? As an entrepreneur, figuring out where and how to start your digital marketing campaign can be challenging. […]
Understanding Cornerstone Content And How It Can Help Your Business
It is essential for a business to have cornerstone content when building and developing their website. This type of content can be described as the foundation of articles written on your website. They contain the most important information you have to offer in your specific niche. When trying to rank well for the one or […]
Guide to Measuring Your Social Media ROI
High social media ROI, or return on investment, is a great indication of a successful online marketing strategy. To secure long-term investment and budget for your social marketing strategies, you have to clearly exhibit how your efforts are contributing to your business’ goals. Other than proving its impact on your company, measuring and tracking ROI […]
Best Practices for Local SEO 2018
As a small to medium-sized business owner, local SEO (Search Engine Optimization) is more important than ever. Google’s search engine algorithm highlights hyperlocal results. This means that businesses ideally have to focus more on local search marketing. Great local SEO includes on-site and off-site performances. It also requires thorough reputation management as online customer reviews […]
